Welcome
to the
Bob Company

Modern Haircutting Education - Simplified

Hi! I'm Ray!
Let me help you maximize your time
by training you in my tried-and-true haircutting systems.

Watch your confidence grow,

and your income follow!

MEET THE FOUNDER & CEO

Hey, I'm Ray


What if the key to growing your salon was

letting go of just one thing?

As a busy salon owner, you have tons on your plate.

In order to grow at the rate you need to, you'll have to delegate some of your current responsibilities to trusted partners.


As a master stylist and educator, I take haircutting education off your plate — so you’re no longer held back by stylists who can’t or won't perform challenging haircut requests.

You can’t afford to lose money every time a client walks out because your team isn’t trained! I’ll equip your stylists with the skills and systems they need to confidently break down any cut with precision.

With me and my online training program — BOB University — in your corner, you’ll finally have the freedom to focus on the parts of your business (and life) that set your soul on fire.


Want a Sample?

Check out this free lesson

About Ray


Ray Hornback is an award-winning hairstylist, educator, and founder of THE Bob Company, and BOB University, known for transforming stylists’ careers with modern cutting education that’s approachable, practical, and wildly

confidence-boosting.

STILL NOT SURE?

Frequently Asked Questions

Question 1: Will I get my money’s worth?

The content at BOB University far exceeds the cost of the program. The cost of the program will go up over the years, but you got in early so you got the very best deal because you’ll pay a low registration fee, your monthly fee ($13) will never go up,  and you’ll always have access to future updates to the program.

Question 2: What Does my Membership Get Me?

13+ hours of high quality, easy to understand video education

-I address the foundational skills all the way up to more advanced haircutting skills

-Haircutting and styling education

-How to photograph your work to get more clients on social media

-Specialty courses like “Flawless Bangs” - how to execute and perfect this finishing touch

-Everything is in sequential and logical order from first steps to final steps

-You get a blueprinted system to use, to save you TIME, energy and stress

-Twice a month LIVE zoom classes with Ray like this:

*Extra breakdowns and demos celebrity haircuts

*Extra breakdowns and demos of viral Pinterest haircuts

*Request your most desired breakdowns and demos - you have a say in what you learn!

*FAQ and Pick my brain sessions

*Business breakdowns / Service Price Audits and “How do I raise my prices?”

*Social Media for the up and coming hairstylist

-A growing community of success driven stylists, virtual and online meetups are planned!

-1:1 support as an option in an upgraded tier (available at additional cost if opted in)

Question 3: Will I have time to commit to this?

We built BOB University for the very busy stylist who is often juggling work, family life, and more. We want you to have maximum flexibility to learn on your time schedule. Currently, there are 13 hours of viewing lessons. That’s a lot, but if you did 1 hour a week it would be complete in a little over 90 days. And that’s just one hour a week. Double it and now you’re complete in just 6 weeks. What you want to consider is taking time to practice the new skills. These are meant to be easy to acquire and easy to implement, so you can start using these new skills right away. Tuck your learning into small pockets of your week and watch your confidence grow!

Our certification is optional. You can choose to pursue the certification by taking all of the tutorials, and then testing out at the end to earn your certification. Or you can choose to simply follow along at your own pace and never test out. We of course think you should test out to show off your new BOB U Certified status, but you can choose if that works with your schedule and your needs.

Question 4: What is the Certification and why should I pursue it?

Certification is included in your BOB U cost. If you choose to certify, you will want to go through all of the BOB U video content and then follow along with the submission schedule (listed in the BOB U portal). Every two weeks you’ll submit a short video of a requested haircut. Then at week thirteen you’ll submit a final video. You may be asked to fix or adjust things with your haircuts if needed. The goal is to make sure you are proficient at the techniques and overall concepts. You will have unlimited attempts to correct your submitted work. Certification will then be issued. Certified stylists will receive a “BOB U Certified” cling vinyl to place on their mirror at the salon, along with a certificate. Certified stylist will be featured on the website along with their chosen contact information, so clients who love BOB U can find you. More info is provided inside of BOB U

Question 5: Is the content suitable for my skill level?

The content is designed for both new stylist and seasoned stylist who needs inspiration. We cover foundational skills all the way to more advanced skills, but the information will build on itself so you’ll feel confident as you move through the tutorials. The best part is, that Ray will host a weekly live class where he will break down concepts, help anyone who’s struggling, and provide new inspiration to keep you excited! Need more help, just let Ray know.

Question 6: How is this different from free content available online?

There's a ton of information all over the internet, but finding info here and there isn't structured enough for serious learning. BOB University is 13 hours of chronological start here, go here next, etc real-life video content. This is for the practical stylist who wants to take their skills to the next level with techniques that you’ll actually put into use in the salon to grow your confidence, your clientele, your referral list, and ultimately your revenue.

Question 7: Will I have lifetime access to the materials?

There is a one-time registration fee, and $13/month thereafter. You can cancel at any time.

Question 8: What kind of support or feedback will I get?

We have multiple built-in feedback opportunities.

1- Built-in progress check-ins: You’ll upload videos of specific haircuts to show Ray, and he will give video feedback on what’s awesome and what can be improved

2- Twice monthly LIVE zooms where we will learn, answer questions, inspire, and make sure everyone is on track the way they want to be.

3- Our growing community is housed inside BOB University where you can ask for feedback from other stylists and Ray will also be answering questions and more in the community.

4- We are launching a 1:1 customized support system that you’ll hear about soon!

Question 9: What happens if I don't like it?

We want you to be satisfied with your experience. Reach out to us to let us know if we can fix anything for you. If you find that the program is not going to be a good fit for you, just reach out to us within 14 days and let us know. We will refund you.

Question 10: Will this really help me achieve my goals??

Our stylists are reporting excellent results. Their top “wins” include saving time, becoming more efficient behind the chair, significantly improving their haircuts, 10x their haircutting confidence, building a strong and loyal clientele, increasing referrals and increasing services dollars over time.

What others are saying

Student Testimonials