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Hands-on. Skill-boosting. Referral-generating. Hands-on. Skill-boosting. Referral-generating. Hands-on. Skill-boosting. Referral-generating. Hands-on. Skill-boosting. Referral-generating.
Hands-on. Skill-boosting. Referral-generating. Hands-on. Skill-boosting. Referral-generating. Hands-on. Skill-boosting. Referral-generating. Hands-on. Skill-boosting. Referral-generating.
Referral-generating. Hands-on.
Skill building.
Do pixie or bob requests make your stomach drop?
Do you secretly avoid “complex” cuts or pass them to others?
Do Pinterest-inspired short requests stress you out?
Do you want to raise your rates but feel stuck on how?
Do You Have Haircutting Anxiety?
Stylists
Can you relate?
You feel stuck cutting the same basic shapes and “safe” haircuts — even though you know your dream clients want something fresher and more modern.
You secretly dread short cut requests because you were never shown how to confidently cut or customize them (and YouTube isn’t helping).
You’re worried about losing potential dream clients (and income) because you’re not 100% sure you can deliver the looks they’re asking for.
You're uninspired and worn out, cutting the same boring cuts over and over.
When I first stepped out of hair school, I felt totally unprepared for real life behind the chair. Sure, I had the basics—but when it came to cutting, I was lost. Most of my training focused on color theory and product knowledge, while cutting education was... basically nonexistent. I tried to put on a brave face, but deep down…
I felt inadequate.
Every short haircut request made my stomach drop. There was so much pressure to get it right. You can't "fake it til you make it" with short haircuts! Clients can sense your anxiety. There was no hiding behind flowy long layers. With short hair, I had to actually know what I was doing—and trust that my results would be predictable and accurate.
So I got to work. I invested in advanced training, spent years behind the chair, and refined my approach through trial and error. Over time, I created the system I wish I had back then: clear, modern, visual, and practical.
That system became the foundation of my haircutting education here at Bob University. It’s the perfect blend of easily accessible, high-quality education and real, personal support designed to help you grow your skills and your business.
Mastering short haircutting changed everything.
My Journey
I became fully booked, and my business transformed. No more stressing over cancellations or sparse appointments. My books stayed full, my income stabilized, and referrals came in easily
all from building confidence in one powerful overlooked skillset
From Insecure Stylist to
Booked-Out
Short Hair Specialist
modern women’s short haircuts.
My simple system helps stylists master the cuts that scare them the most—like bobs, lobs, and pixies—but it will also supercharge your skillset on any cut, at any length.
Once you learn it, you’ll walk into every appointment knowing exactly what to do…every time!
I'm Ray Hornback and with over 15 years of experience as a Master Hairstylist, salon owner, and nationally recognized educator, I know what it takes to succeed behind the chair.
BOB University believes haircutting should be simple, modern, and visual. We don’t use “NASA-level math” or outdated textbook methods. Instead, we teach real-world, wearable styles that clients actually ask for—using easy-to-follow videos, super simple headsheets, and fun, relatable language.
We are the most down-to-earth, stylist-friendly training platform on the market.
If you’ve ever said “I just need someone to show me!”—you’re our kind of stylist.
BOb University
what's the
Difference?
Creativity. confidence. clarity. creativity. confidence. clarity. creativity
better referrals. better reviews. better revenue. better referals. better reviews.
How does it work?
And what's The
cost
Join the Membership for $49/month
01
Get access to our on demand library of haircutting tutorials. High quality videos with up close videos so you don't miss a thing.
Watch, Learn, Practice
02
Watch unlimted tutorials, in order and organized to help you grasp concepts quickly. Practice to cement the concepts.
Engage at Your Pace
Want More? No Problem!
Checkout will also show optional upgrades, like our guided 5 week certification track, and 1:1 coaching with Ray.. Certification is affordable, and you get a price break when you add it to cart today, instead of waiting.
03
Join LIVE virtual events like Celebrity Cut Breakdowns, Pinterest Worthy Bobs, Hair History and more. Ask questions in our success driven community groups.
Clarity:
Understand what you’re doing and why with every cut
Confidence:
No more second-guessing, ever
Creativity:
Feel inspired to try new looks and techniques
Reviews:
Clients rave about your results
Referrals:
Word of mouth grows your chair
Revenue:
Charge more, get booked, grow your income
Community: Grow alongside other driven stylists inside BOB U
why stylists
love
BOB University
What Stylists Are Saying...
Real Stylists. Real Results.
Featured In
When you join BOB University, you don’t just get amazing core training—you’re also gifted exclusive surprise bonuses! Course drops to help you grow in unexpected ways.
We could sell these separately—but we love overdelivering for our members!
Previous bonus examples include:
Flawless Bangs – Learn how to cut any bang shape with confidence (yes, even curtain bangs).
Photography for Stylists – Learn how to capture jaw-dropping hair photos using your iPhone or DSLR.
Booked Out Bonus – Learn all of the strategies I used to keep my chair full at all times, inside of my ebook "NO VACANCY STYLIST."
Surprise Bonus Drops
Your Secret Weapon
for Staying Sharp All Year?
Creativity. confidence. clarity. creativity. confidence. clarity. creativity
better referrals. better reviews. better revenue. better referals. better reviews.
Live Event Examples:
Exclusive Events
For Active Bob U Members Only
Ray’s cutting curriculum is the core of Bob University but we also realize that growth is more than just technique. Each month, we go live with inspiration-focused sessions that bring the energy, the trends, and the creativity.
All members are encouraged to attend these virtual events. It's your chance to stay inspired, motivated, and connected to the the BOB U community.
90s Iconics - Exploring the full essence of the 90s hair fashion, from Michelle Williams, to Liv Tyler, to Jennifer Aniston and more. Talking all about what was in and what we can learn from these cuts/styles in today’s hair trends.
Wynona Ryder’s Micro Bob – Perfectly piecey emo bob from the 90s, full breakdown
Pinterest Worthy Bobs - Breaking down the top trending cuts and styles on Pinterest. Helpful for those "surprise" inspo photos your client drops during consult!
TeenBeat Heartthrob Series – Round Graduation cut shining bright in the 90s, think JTT, Devon Sawa, Ryder Strong and all of the 90s 17 Magazine covers!
Insane Value, Affordable price
BOB University delivers master-level haircutting education at a fraction of the cost of hair school. Designed to bridge the gap between licensing and real-world salon success, BOB U equips stylists with the practical, modern skills traditional schools often miss.
Just $49/month is the investment cost that will take you from anxiety and feeling inadequate to clarity, confidence and creativity. All for a fraction of the price you'd pay anywhere else.
Your Satisfaction is Guaranteed! Use the membership for 30 days and if you aren't totally happy, just email us for a refund.
For less than one single haircut a month you can join BOB University.
Stylists Agree...
Don't just take it from us
Retail Value of all of this:
Your Clients Deserve the Best ... So Do You!
$12,165 / annually
By the way ... This used to be a premium course, but now it’s an affordable monthly membership so stylists can grow without the burden of a large upfront cost. (And yes, you can cancel anytime.)
Value
- 7 Easy-to-follow core modules that fast-track your haircutting career, with a deep focus on modern bobs, lobs and pixies- immediate access
- Photography for Hairstylists Video Course to help you present your hair to the world (website, socials) with the power to convert eyes to customers. Think: Post = Lead generation with ease - access immediately
- Photography for hair stylists printable posing guide, DSLR camera guide and iPhone camera tips and tricks - access immediately
- Flawless bangs course - bang cutting anxiety no more- with this video course that will make you a pro with bangs. - access immediately
- Exclusive live virtual workshops like breakdowns of celebrity haircuts with real-world salon adaptations. - access immediately / scheduled monthly
- Access to real client consultation best practices and behind the chair demos to boost your confidence and grow your client satisfaction and reviews. - available at month 3
- Opportunities to join Ray in cities across the USA for free seats at his live classes! First come first serve, limited seats.
BOB University
What's inside
I'm ready, count me in
(Valued at $7500)
(Valued at $95)
(Valued at $375)
(Valued at $225/mo)
(Valued at $195)
(Valued at $650)
(Valued at $650)
I want to save you from the slow, frustrating, expensive path I took.
The truth is, it took me over 13 years to develop the system I teach inside BOB U. Thirteen years of trial and error. Of investing in every class I could find. Of lost time, lost income, and missed moments with my family—all while trying to piece together something that actually worked.
I don’t want that for you.
I created this program so you don’t have to go through all of that. So you don’t have to second-guess every cut. So you can skip the years of self-doubt and instead fast-track your confidence, your skillset, and your income.
You don’t need more random YouTube tutorials or another one-off workshop.
You need a real system—one that’s been tested, refined, and built to help stylists like you finally feel in control behind the chair.
Let me accelerate your growth and hand you the roadmap I wish I had from the start.
Why Waste Years
Figuring it out alone
nOW IS THE ABSOLUTE BEST
TIME TO JOIN!
Enroll
september 22-29, 2025
Course Access:
Immediately
Why get in now?
Enroll September 22nd to September 29th, and start learning right away with access to our full on-demand core curriculum video library, monthly live classes, and a supportive stylist community designed to help you grow.
Once enrollment ends on September 29th, doors are closed! You won't be able to get in again until Winter 2026.
Don't Wait-
Start Today
Here’s the truth: the industry is changing faster than ever. Stylists who stick to the same old cuts will stay stuck, while clients start booking with someone else who’s more current. If you don’t invest in sharpening your skills now, your chair will stay unpredictable — slow weeks, fewer referrals, and less confidence behind the chair.
By the time the doors open again, you could have been confidently charging more for the cuts you love to do — and your confidence behind the chair could have grown immeasurably. Instead, you’ll still be sitting on the sidelines waiting for the “perfect timing” that never comes.
If you want to finally feel confident, book out your chair, and become the stylist everyone in town talks about… this is your chance.
Don’t wait another season to step up. days and if you aren't totally happy, just email us for a refund.
BOB U only opens enrollment a few times a year, and spots are intentionally limited
Today's the day
Frequently
Asked
Questions
How does it work?
When you join BOB University, you get instant access to our full online training portal. Inside, you’ll find hours of haircutting education, broken down step-by-step in super visual videos.
We’re talking modern bobs, pixies, lobs, shags, and more—taught in a way that actually makes sense (no NASA-level math required). You can log in anytime, learn at your own pace, and rewatch as often as you need.
Plus, you’re invited to live virtual classes twice a month where we break down celebrity cuts, answer questions, and keep you inspired and growing.
What Do I Get as a Member?
When you join, you get:
Immediate access to the entire BOB University vault (7 Core Modules)
Step-by-step haircut demos that you can actually use behind the chair the next day
Tool guides and technique breakdowns
Twice-monthly live virtual classes
Extras like my "Flawless Bangs" and "Photography for Stylists" courses (more incoming!)
A private community where you can post your work, ask for feedback, and connect with other stylists
The option to upgrade to certification when you’re ready to take it to the next level
Can I Cancel Anytime?
Yes! No guilt, no hard feelings. You can cancel your membership whenever you want.
But fair warning—most stylists who join end up sticking around because the education is that good (and because learning modern cuts is kind of addicting once you start).
What if I'm not Grasping the Material?
We get it—learning new haircutting techniques can feel overwhelming, especially if you’ve been stuck in a rut for a while.
That’s why BOB University is designed to be visual, approachable, and easy to follow. No confusing headsheets or 90-degree angle speeches here.
And if you ever get stuck? Just ask. Post a video of your work in the community and we’ll give you real feedback in real time, so you can improve without guessing. My obsession is making sure stylists GET IT, and can put the techniques to work practically. I want you to feel super confident, and I WANT you to grow your income with these skills.
I like learning LIVE, do you have LIVE events?
Yes! We host two live virtual classes per month that are included in your membership. These are fun, interactive, and super chill—think of it like hanging out with your hair besties while breaking down trending cuts.
Love in person learning? I teach all over the country! BOB U Members have first dibs on extra seats in my in person classes. You'll be able to register via my VIP Members only email lists.
What’s the Certification all About?
Our BOB University Certification is a next-level opportunity for stylists who want to stand out in their market.
It’s not just a piece of paper—it’s a way to become known as the go-to modern short hair expert in your town.
The certification process includes:
A guided syllabus to follow
Weekly live classes with Ray for extra support
Submitting your work for video feedback
Earning a spot in our searchable Certified Stylist Directory (hello, referrals!)
Do I Have to get Certified?
Nope! Certification is totally optional.
If you just want access to the training videos, live classes, and community—you’re good to go with the regular membership.
But if you’re ready to go all-in, have built in trust, charge more for your cuts, and market yourself as certified in modern short hair, the option is there when you’re ready.
How Much Time Does it Take Each Week?
That’s up to you! Some stylists binge-watch videos on their day off. Others watch one cut per week and practice between clients.
We recommend setting aside at least 1-2 hours a week to really get the most out of your membership, but you can go faster or slower depending on your schedule. The video tutorials are short and bite sized, so you can fit them in when you have time. 2-6 minutes is the average length per tutorial. I designed the course work for the very busy stylist who is trying to juggle a lot. If that's you, you're in the right place.
Is this for Beginning or Advanced Stylists?
BOB University is designed for working stylists of all levels.
Whether you’re fresh out of school or 15 years behind the chair but feeling stuck cutting the same old haircuts—we’ve got you.
If you’re ready to modernize your skills, feel more confident, and learn how to cut shapes that clients actually want, you’re in the right place.
Do I Need any Special Tools or Equipment?
Nope! We’ll show you the best tools to use for each haircut, but you probably already have most of what you need in your kit.
We do recommend using high-quality haircutting scissors. You'll also want to have a high quality mannequin. Cheap Amazon mannequins will delivery poor results and leave you feeling frustrated. I will send a list of my favorite supplies when you sign up, but most stylists are able to start with what they are currently using.
Does BOB U Training count toward my State CEU credits?
BOB University is not yet officially CEU accredited, but we are working towards this! You can and should check with your state to see if they would count your education toward your CEU credits.
Can Salon Owners Use BOB University For Their Salon Haircutting Education?
Yes! We work with salons and have team pricing available.
If you’re a salon owner and want to train multiple stylists at once, reach out to us directly and we’ll hook you up with the right package. Use the link below in the Salon Owner section, or email ray@thebobuniversity.com
I created The Bob University because I know how it feels to want *more* from this career.
More confidence. More income. More freedom to enjoy your life both inside and outside the salon.
I also know how lonely and frustrating it can feel when you know you’re capable of leveling up—but you’re stuck second-guessing your work, wondering if you’re even cut out for the kind of success you dream about.
I built BOB University because I love haircutting! But more than that, I love helping stylists like you grow.
I’m drawn to high-achievers, people who want to master their craft and build a career they’re proud of. I wanted to create a space that gives you the tools, support, and real-deal education to do exactly that.
Because you deserve to be making good money. You deserve to feel confident in your skills. And you deserve to have the kind of freedom that lets you enjoy your family, your passions, and your life.
So if you’re ready, I’m here—and I’ve got you.
the honest truth is...
- Ray
Why Learn from Me?
I am a master educator, salon owner, and award-winning hairstylist who’s been teaching modern haircutting for over a decade. I’ve taught on the biggest stages in the industry and helped thousands of stylists finally understand haircutting without the overwhelm. If you’ve ever thought, “Why didn’t anyone explain it like this before?”—that’s my specialty.
The fact of the matter is- For as much as I LOVE hair, I love people more. I want you to succeed, and that is what drives me every day. I love this industry and I want stylists to feel more confident, more successful and gain the true skillsets they need to love this industry, too.
